Consumer Paid Marketing Manager
Company: VirtualVocations
Location: Lafayette
Posted on: November 8, 2024
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Job Description:
A company is looking for a Consumer Paid Marketing Manager to
drive awareness and acquisition of its mental health products and
services.
Key Responsibilities:
Establish and execute direct mail and paid social marketing
strategies to achieve member acquisition and utilization goals
Project manage cross-functional teams and external vendors for
successful campaign execution
Drive ongoing experimentation across channels to optimize
performance
Required Qualifications:
6+ years of B2C paid marketing experience, with at least two years
leading direct mail campaigns
Strong project management and collaboration skills with
cross-functional teams
Advanced analytical and strategic skills for evaluating metrics and
identifying trends
Experience designing and executing ongoing experimentation
roadmaps
Experience in the health tech or general tech industry is a
plus
Keywords: VirtualVocations, Baton Rouge , Consumer Paid Marketing Manager, Executive , Lafayette, Louisiana
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